Weingut Horst Sauer

REFINING TRADITION

Since family and tradition play such an important role in Bavarian life, it’s no wonder family businesses a core element of Bavarian identity. Breweries, inns, workshops and vineyards: The transition from one generation to the next is always a particularly formative moment. For the young entrepreneurs it’s all about combining old methods with new ideas, bringing tradition and modernity together to create a harmonious whole - and inspiring visitors along the way.

The new generations are always guided in this task by the old habits and values: As true Bavarians, they are very focused on remaining faithful to their Bavarian identity, its traditions and customs. However, they also need to forge their own paths. They get stuck in, introduce new ideas and revive old traditions with innovative approaches, whether they are crafting historical picture frames according to old styles or recreating a fine wine on the shores of Lake Constance.

A glance into these Bavarian family businesses reveals exciting stories, new products and different manufacturing processes: The young entrepreneurs are building modern traditional businesses – and offering their guests and customers a unique range of products and services. Find out how Bavarian families manage to pass their businesses on from generation to generation, allowing them to evolve and flourish.

Josef Orterer
Josef Orterer

Between paintings and pasture

Between paintings and pasture

Shepherd Josef Orterer looks after not just house, herd and farm, but also an artistic treasure trove: Two frescoes by Franz Marc.

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Lindau for connoisseurs

Lindau for connoisseurs

For Teresa Deufel, winemaking is in her blood. Her charming vineyard sits directly on Lake Constance – a meeting place for locals and visitors alike.

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Michael Pfefferle
Michael Pfefferle

New frames for old masters

New frames for old masters

Michael Pfefferle is the fifth generation of picture framers. In his workshop he creates perfect copies of historical frames using the old methods.

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On wooden soles

On wooden soles

The Keller family produces traditional wooden and Haferlschuh shoes in their Allgäu shoe factory. The authentic footwear impresses customers around the world.

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Alexander Huber bei der Arbeit
Alexander Huber bei der Arbeit

Fine dining meets traditional ``Wirtshaus``

Fine dining meets traditional ``Wirtshaus``

The Huberwirt has been run by one family for 400 years now. Junior chef Alexander Huber isn't overawed by this long tradition.

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Max Müller
Max Müller

The wine rocks here

The wine rocks here

Vintner Christian Müller is proof that late love can be even more passionate. He is in love with the Silvaner: the most important vine from his Franconian homeland.

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Maximilian Krieger
Maximilian Krieger

Bavarian brewing reloaded

Bavarian brewing reloaded

The Riedenburg Brewery in Altmühltal is blazing new trails to conserve the old – and for every generation.

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Vater und Sohn
Vater und Sohn

Beer Eldorado in the carp region

Beer Eldorado in the carp region

Zum Löwenbräu – a rural guesthouse with a long tradition and new ideas – is a great port of call.

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Sandra und Horst Sauer
Sandra und Horst Sauer

The frost is a vintner

The frost is a vintner

On the Franconian wine-growing estate Horst Sauer, a father and daughter rely on rediscovered methods, on wine traditions such as ice wine and on architecture which incorporates the cultivated landscape in the Volkach loop of the River Main. The wines produced on the estate have been awarded national and international prizes several times. In 2014, Horst Sauer was named ``Sweet Winemaker of the Year`` at the International Wine Challenge 2014 in London.

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