Veronika Wurm

The moor close up

The moorland soap of Seifenmanufaktur Wurm

The moor close up

The moorland soap of Seifenmanufaktur Wurm

It looks really homely in Veronika Wurm’s small soap-making premises in Saulgrub in Upper Bavaria. Natural soaps with names such as “Lemon myrtle” or “Treasure of the Maya” are piled on the shelves and give off a heady yet soothing aroma. At the front of the display the visitor is aware of the flowery scent of lavender, further back the fruity tones of lemon can be distinguished. One soap is particularly noticeable because of its dark colour: Moor soap. This earthy, almost black piece of soap smells of aromatic mountain pines – a scent that is reminiscent of native forests and moorland.

Veronika Wurm makes real artisan soap

In the soap kitchen in her manufacturing premises Veronika Wurm creates soap by hand and one hundred percent natural ingredients: “We produce our soap using the old tradition of cold process soapmaking. This ensures that all the ingredients are preserved.” In her work the 42-year old uses as many natural ingredients from the region as possible – such as her native moorland.

Veronika Wurm vor dem Ladengeschäft

The importance of the moor for the region

The moor surrounding the spa towns of Bad Kohlgrub and Bad Bayersoien has a long tradition. The Bergkiefern-Hochmoor upland moor with its mountain pines is valued as a source of natural remedies, the healing properties of which are released in the moor spa baths. Many hotels in the region offer their guests moor baths. And it is precisely here that Veronika Wurm’s soap comes into play. A few years ago, a hotel operator belonging to the MoorSymphonie, an association of different hotels, asked the soapmaker to create a moorland soap from the native Bergkiefern-Hochmoor upland moor. No sooner said than done: the creative soapmaker experimented with different ingredients until she found the perfect recipe for her moorland soap.


This is how Moor soap came into being

Armed with sunglasses, apron and gloves, Veronika Wurm first adds vegetable fats and oils to her vat where they gently melt. She then adds lye to this oil and fat mixture, which spits and steams ferociously. Within a short space of time the mixture thickens as it is stirred, resulting in the so-called “soap glue”.

After this has simmered for quite a while, the soapmaker mixes in the moor ingredients and the essential oils. She grinds the ingredients for the Moor blocks particularly finely, to create a peeling effect when they are used for washing. Finally she pours the finished soap mixture into a wooden mold. The soap now needs three to four weeks to ripen, until the basic PH-value has reached seven or eight. Then the soap is suitable for the skin and can be sold.


“The soap is different every time, just like baking a cake. This isn’t a mass-produced product that always looks identical, but rather each piece is unique,” says the soapmaker with conviction. More than anything, she wants to convince her customers with a quality product. “Natural glycerine and a high fat content of seven percent ensure that the skin feels like silk after the soap has been used. In addition, there are no chemicals such as surfactants or preservatives in the soap.”

Moor soap is already a runaway hit in her retail outlet. Both locals and visitors love buying her soap. Whoever loves Moors will also love the other products in the  MoorSymphonie beauty range, such as Moor Bathing Chocolate or Moor Body Butter, which keeps your skin particularly smooth and silky. For visitors this is the ideal memento of their holiday in the Ammergauer Alps, and for locals it’s a true piece of home. And if anyone has run out of Moor soap, they can always order some more from the soapmaker’s online shop.

Veronika Wurm im Laden

Seifenmanufaktur Wurm Tee und Fass

Veronika Wurm
address: Bahnhofweg 3, 82442 Saulgrub
Tel: +49 (0)8845 703698
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